Social Media Marketing 101

Give your workforce the essential skills they need to navigate today’s social media landscape with confidence. Social Media Marketing 101 is a ready made, professional digital learning module designed for easy upload to your LMS — no redevelopment or design time required.

Perfect for employees in marketing, communications, customer service, HR, and anyone who represents your organisation online.

Why L&D Teams Choose This Module

✔ Quick to deploy – SCORM-compliant and uploaded in minutes.
✔ Professionally designed – engaging, interactive, and built using digital learning best practice.
✔ Suitable for everyone – ideal for beginners or staff who need a refresher.
✔ Supports brand consistency – helps employees communicate clearly and professionally online.

What’s Included

• Social Media Fundamentals
How social media marketing works and why it matters in modern business.

• Platform Overviews
Practical guidance on Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, and YouTube — what they’re for and how to use them responsibly.

• Hashtag Essentials
How to choose, use, and manage hashtags effectively.

• Understanding Audiences & Brand Voice
Helping employees communicate with clarity, authenticity, and alignment to organisational expectations.

• Building a Simple Social Media Strategy
Goal-setting, content planning, posting best practice, and basic analytics.

Key Features

✓ SCORM-compliant
✓ Self-paced and interactive
✓ Ideal for onboarding or development pathways
✓ Easily paired with internal guidelines

A Simple Way to Build Digital Confidence

Social Media Marketing 101 gives your teams the knowledge and skills to engage online safely, professionally, and effectively — all in a format that’s ready to use immediately.

Looking for more?

Explore our Advanced Social Media Marketing Module for teams ready to go beyond the basics.